Archive for the ‘Uncategorized’ Category launched

May 5, 2007

we just launched and blogging will proceed over there.


Launchdate: May 3rd

April 23, 2007

We want to launch next week. The company is not yet completely founded, but we set up shop today, we have DSL and are ready to finish the last bits for the beta.

Excitement builds up. We need plenty of caffeine the next couple of days.

The value of a click

April 6, 2007

In a recent press release by DoubleClick Inc., video ads were heralded as the new great form of online advertising:

Online video ads experience click-through rates ranging from 0.4 percent to 0.74 percent depending on the online video format. By comparison, the click-through rate for plain GIF or JPG image ads ranges between 0.1 and 0.2 percent, based on DoubleClick data.

This still means, that more than 99% of the users don’t click on the ad, doesn’t it?

We believe that an adget will lead to much better clickrates, because it is much more personal than a regular ad will ever be. We do believe online advertising will be about clicks, this is the ultimate way to measure attention, but we also assume that getting the attention will change in Web 2.0 much more than we ever expected in the wonderful times of the fullbanner and the halfbanner. Still, a click is close to nothing without measuring the conversion. We assume that funneling the attention of a user via an adget to a specific location that will be reached after the click can add lots of value to the click and make the adget experience even better for the user.

How to send money online?

March 27, 2007

We are in a little dilemma. We don’t have the perfect solution yet to send users the money they earn through our website.

Ideally, this should work internationally and involve no paper, just a statement as pdf in an email, along with a url where a user can claim the money and transfer it over to his bank account or whatever.

Paypal offers the option to send money, but what about Google Checkout? It seems that they only allow for the customer to pay, not to get money.

Any other ways to distribute money to the users? Ideally, there shouldn’t be to many fees involved. Also, it should integrate well into our website and work mostly automagic.

We would like to offer the user a number of ways to get his money, so that they don’t need to join whatever tool we choose to integrate but rather take the tool they are used to.

I guess it boils down to Paypal, doesn’t it?

Disclosure once again

March 25, 2007

In the recent Calacaniscast #19 beta, Jason interviewed Ted Murphy, the CEO of PayPerPost. Very interesting show, indeed, with the main topic being disclosure once again. We feel that the whole issue of disclosure needs to be addressed some more.

It’s not only a matter of putting a little button somewhere or adding a line of text in your post, the whole idea of PayPerPost is to influence the blogger so that he is willing to discuss a subject he gets compensated for. We think user-generated content should not be influenced by some other company that decides to have some topic or product discussed in blogs. The users should decide themselves what they talk about. When companies have an influence on the articles that get blogged, the whole trust in weblogs is at stake. Getting revenues for user-generated content can only work when it is assured that the blogger doesn’t get influenced in any way.

Disclosure is very important, but making sure that the blogger doesn’t get influenced is even more imortant. That’s why relying on advertising is so much better. Sponsored posts will always leave a bad taste.

Advertising performance in social networks

March 19, 2007

In a recently article on Valleywag, the performance of advertising in social networks was discussed. Facebook ‘consistently the worst performing site’ – but this doesn’t come as a surprise at all.

Why would you click on a simple banner in a social network? A banner leaves behind what makes a social network so powerful: the social relationship. The banner just sits there, it might target the right audience, but it doesn’t have anything to do with the social interaction of people within a social network.

So, why not make the ads social to some extend? Then suddenly you move from an advertising to a recommendation, which should be of more value, both to the users and the advertiser. Instead of bulk advertising you would get mouth-to-mouth advertising, and we think both users and advertisers would be happier with that.

Starting up

March 16, 2007

wow, great day. the company has been founded and what was just an idea a couple of weeks ago will now turn into a product. starting up is not exactly easy, but it is a lot of fun and constantly reminds me of the old days, when I just had my lego and a ton of ideas about what to do.

we will remain somewhat under the covers for now, but we do want to engage you in a conversation about our ideas and goals.

so please stay tuned. there will be definetely more.