Conversation Economy

Wow, great article by David Armano titled It’s the Conversation Economy, Stupid, which picks up some points we have been trying to make in the past weeks. The power of conversation shows the shift from consumer economy to something new, where conversation and attention play a much bigger role:

Think about the implications here. Just as YouTube changed how we watch and share videos, some emerging media applications are changing how we interact with each other and with brands. Does this sound like marketing? Well, it is. It’s how we market to each other. Yes, that’s right—we market to each other. We always have, in fact, but now we’re doing it in a more digitally connected way. When we find our friends on any social network (pick one) we swap stories about products and services we like or dislike. We share knowledge and expertise. We define a new kind of currency fueled by conversation and founded in meaningful relationships.

So, if we look again at what Revso wants to be doing, we can slowly see the Adget evolve into a new kind of marketing tool, something that helps communicate about products. It’s all Peer-to-Peer nowadays, the old-fashinoned consumer will be less interesting in the future, it’s people with voices who matter and who influence.

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