The value of a click

In a recent press release by DoubleClick Inc., video ads were heralded as the new great form of online advertising:

Online video ads experience click-through rates ranging from 0.4 percent to 0.74 percent depending on the online video format. By comparison, the click-through rate for plain GIF or JPG image ads ranges between 0.1 and 0.2 percent, based on DoubleClick data.

This still means, that more than 99% of the users don’t click on the ad, doesn’t it?

We believe that an adget will lead to much better clickrates, because it is much more personal than a regular ad will ever be. We do believe online advertising will be about clicks, this is the ultimate way to measure attention, but we also assume that getting the attention will change in Web 2.0 much more than we ever expected in the wonderful times of the fullbanner and the halfbanner. Still, a click is close to nothing without measuring the conversion. We assume that funneling the attention of a user via an adget to a specific location that will be reached after the click can add lots of value to the click and make the adget experience even better for the user.

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2 Responses to “The value of a click”

  1. Ara Sıcak | aYYaS Blog! Says:

    […] Son olarak internete ki gelişmelere şöyle bir bakarsak, Google 411 servisi vermeye başlıyor, yani Google Voice Local Searh (Google Sesli Yerel Arama) servisi geliştiriyor, ve # kısayolu Gmail kısayolları arasına ekleniyor, Google Analytics’te Site Overlay özelliğinin kullanımına dikkat çekiliyor, Twitter‘ın neden satılacağı hakkında 3 neden isimli bir yazı yazılıyor, ayrıca “tıklamanın değeri” adlı güzel bir yazı yazılıyor. […]

  2. Stalkk.ed Bookmarks del 7 Aprile 2007 | Stalkk.ed Says:

    […] The value of a click « Revso […]

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