Disclosure of Compensation on Blogs

The whole disclosure issue is obviously a key factor when talking about creating an environment, where Bloggers can benefit from advertising. There are a few companies mentioned in the article WOMMA Supports Clear Disclosure of Compensation on Blogs, that take a very straight approach and offer paid blogging, thereby risking that the individual blogger loses his independence and starts blogging about topics he can earn money with. Nobody can really want that to happen. Even if it says “Sponsored Posts”, simply buying articles is the worst approach that can be taken.

There has to be some entity between blogger and the advertising dollars to ensure that the blogger can stay however biased he wants to be, without directly being influenced by an advertising campaign bringing money for his blogging efforts. A blogger should be able to generate revenues without being told what to blog, in whatever form. There should be a strict line between the advertising and the blogging, although the ads could lead to user-generated content as well. Obviously, disclosure is necessary, but since paid blogging still leads to directly influencing the blogger, it is only part of the whole aspect of how to arrange advertising for user-generated content.


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